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SEO Specialist

The SEO Specialist is responsible for working with our clients to optimize their digital assets. They are champions of SEO strategy and are knowledgeable of how search integrates with overall digital strategy and direction.

What You'll Do:

  • Generate and analyze SEO performance via site and search traffic analysis reporting
  • Perform site-level technical analysis, evaluation and optimization
  • Work with internal team leads and agency partners to resolve web-related issues via best practice methodology
  • Interact with internal and external copywriters to optimize copy and landing pages
  • Work with the Paid team to coordinate SEO campaigns with identically orchestrated PPC campaigns
  • Analyze Google Analytics, WebTrends, Omniture or CoreMetrics for specific client wins and losses

Experiences/Abilities You Should Have:

  • Local search knowledge
  • Knowledge of technical aspects of search engines, search algorithms and how they apply to aspects of SEO
  • Knowledge of SEM and SEO as well as working knowledge of current and emerging trends and technologies
  • Understanding of web analytics
  • Exceptional communication skills – both oral and written
  • Outstanding relationship management skills
  • Self-motivated with a bias for action
  • Flexible and adaptable
  • Ability to work with a cross-functional team to deliver great work

Rockfish intentionally celebrates diversity and forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, protected veteran status, age, disability status or any other characteristic protected by applicable law. We apply this policy to recruiting, hiring, training, compensation, promotion, transfer, benefits, and all other terms and conditions of employment. If you require assistance or a reasonable accommodation for any part of the application or hiring process, please contact a member of the People Group at 479-464-0622.

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