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Associate Director, Business Innovations

The Associate Director, Business Innovations is responsible for business ownership and building a best-in-class global eCommerce practice for their client. The ideal candidate possesses the ability to immerse themselves in client business and industry, in latest digital innovations, and serve as a strategic consultant to client executives.


  • Creates and finds new opportunities within clients, and positions Rockfish to take advantage of them
  • Leverage eCommerce knowledge to provide advice and guidance in all eCommerce matters
  • Responsible for the creation and implementation of the Business Plan across assigned clients to facilitate organic growth
  • Leverage digital and eCommerce specialty to help drive client business
  • Serve as consultant to executives within clients; become an extension of their business(es) and a trusted advisor
  • Act as a resourceful agent for clients, converting expertise from WPP, startups and Rockfish into core client growth.
  • Demonstrate internal leadership and collaborate cross-functionally to deliver innovation to clients


  • Deep knowledge and expertise within eCommerce
  • Prior experience within CPG preferred
  • Experience with multi-agency planning and collaboration
  • Experience with and acumen for senior level client interface and relationships
  • Ability to function independently with limited direction
  • High level of business acumen; prior experience with P&L management and growth
  • Ability to mentor and grow others
  • Penchant for action: the goal is to catalyze digital innovations, WPP and Rockfish capabilities into new digital initiatives with our clients, growing their and our business as a result
  • Ability to work harmoniously as part of a larger team
  • Ability to identify opportunities to partner with other functions to drive return on investment for clients
  • Flexible and adaptable to meet needs of growing business(es)
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